Why Amazon Is Building Its Largest Campus in India

Why I put its largest campus in India: Amazon has a lot of employees in India as all the tech companies to write lots of engineers, lots of contractors. There Amazon, I think, has over 60,000 employees there.

A third are in Hyderabad, so already a big presence and housing them all together. You know probably a smart move now I think the bigger thing is wire than making such a big deal about this right. It's, one office building.

Well, you know they've, been they &. # 39 ve been trying to grow inside India in an unfavorable regulatory environment. Now, for five years last December, the Modi government passed laws that made it very difficult for them to run their conventional retail website.

In India they have to behave more like a marketplace where other sellers sell on the site, so you know putting a big stake in the ground. Some shovels in the ground, literally helping with Modi's economic development project, saying we're hiring people in India, it's, probably a smart political move as well.

Now the biggest office for Amazon in Seattle holds 5,000 people. This will hold 15,000 people. Is it's, mostly existing workers? Are they going to be adding me, I think, probably both I think they're growing and in the you know quite fast, and you know not just engineers and service other parts of India, but trying to grow that e-commerce business.

You know my colleague, Sarita Rae in India, has reported that Amazon is looking at potentially acquiring a food delivery business either from Ola or uber eats they've, been looking making it investments in lots of brick-and-mortar chains, some grocery store chains.

So you know in India can be the kind of lab for the rest of Amazon, and you know they also need to hire workers there to help them grow their business in the country. How is Amazon actually doing and taking on Walmart in India who's, winning it's, a good question? The last I saw those businesses were about neck and neck.

You know Flipkart the company that Walmart acquired for I think 16 billion dollars. Last year. You know had a head start. There was some kind of internal chaos there Walmart came and bought them. You know the founders have left Flipkart's, doing pretty.

Well, you know, but Amazon you know, Prime, is taking off they don't release numbers, but they say that Prime membership is doubling. I think, look they're, probably both doing well, because this is a rapidly expanding internet market.

It's, a country of 1.3 billion people, a rising middle class. You know, Internet penetration is going way up, so it's kind of that you know lifting tide right of raising all boats. Walmart is trying to take on Amazon by offering free streaming and you know.

Obviously, Bollywood entertainment in India is huge talk about that strategy. I mean, I think Amazon has shown that you know. Prime video brings people, you know into the Amazon ecosystem. It gets them ordering.

You know Walmart can & # 39. T necessarily do that in the US, where you & # 39. Ve got so many players spending a lot of money, but you know the India streaming markets a little less developed. They're, taking a different approach.

It's, free it's. Just I believe in Flipkart's. Mobile app, you've, got to go sort of discover it's in a drop-down menu, but Flipkart thinks this is a good way to kind of cement, the loyalty of its users, and probably particularly those second and third tier cities.

Where you know, maybe maybe the wealthier urban you know, customer already has an Amazon primer and that flicked subscription Walmart's, trying to expand into those smaller cities and videos is a way to bring them into the Flipkart ecosystem.